Expansion in the Czech Republic Continues
Customer wins are signaling the seamless execution of Prista Oil Czech’s ambitious growth plan. Recently signed contracts will bring significant new business to Prista in the automotive sectors.
BusLine is the second largest player on the Czech market, providing public transport in Prague and in the north of the Czech Republic with 500 buses and coaches. They are a high profile company with dynamic growth, running their own CNG (Compressed Natural Gas) stations and bus workshops. ‘We are very proud of this achievement’ says Pavel Herynk, General Manager Prista Oil Czech Republic and Slovakia. ‘We managed to get an exclusive contract for all locations in the country, replacing Shell, who serviced BusLine for 20 years’.
SIEN Solution is another important new customer for the Czech team. They run 12 parts centers, selling to small workshops and consumers. They also operate their own workshops.
Domitruck is a large independent truck workshop that also sells and repairs DAF trucks. They now switched from Agip and Q8 to Texaco lubricants. They – just like all other DAF workshops in the Czech Republic and Slovakia – were given a lubricants training by the Prista team in March. ‘It is very important that workshop technical and customer service people have a good understanding of lubricants ‘explains Jakub Musil, Sales Manager, organizer of the trainings. ‘Especially when you sell premium lubricants like Texaco. That is why we organized a technical training for all DAF workshops, and also made a presentation on the Texaco brand’.
Educating customers definitely pays off – as proven by the Czech team: their DAF turnover in March doubled compared to previous months…
Hungary: One Out of Four Bosch Car Workshops Are Selling Texaco Lubricants
Following the successful contact with Bosch Headquarters and Dealers Association late last year, more and more Bosch workshops have started buying Texaco products from Prista Hungary. Key Account Manager Gábor Egri has been visiting workshops with Bosch Territory Managers one by one, and now 21 workshops are purchasing Havoline lubricants. ’We are pleased with the results so far’ says Gábor, ’the challenge now is to make them keep buying Texaco. That’s why we are planning to launch a loyalty programme for the Bosch network, offering branded marketing materials and workshop consumable items with attractive conditions on their purchases. Having the largest independent workshop network in Hungary using Texaco lubricants is both a great reference for us on the market, and an efficient brand awareness booster for Havoline motor oils, and for Texaco lubes in general.’
Slovakia: New Team Member On Board
Pavol Havasi has recently joined Prista CEE with an agency contract as Sales Manager Slovakia. Prista Magazine asked him for a quick introduction.
Prista Magazine: Could you give us a brief summary of your professional background?
Pavol Havasi: I have been working in the lubricants business since 2000. I started off as a transport lubes specialist for Shell Slovakia, and later became Indirect Channel Manager, supervising Shell’s distributor network in Slovakia.
Prista Magazine: What do you consider the biggest success of your career so far?
Pavol Havasi: Shell Slovakia achieved 95% market share of transport lubricants in the franchised workshop segment between 2005 and 2010. This sounds funny, but it is true!
Prista Magazine: What is the most important professional learning for you?
Pavol Havasi: Fair play pays off.
Prista Magazine: What do you bring to Prista?
Pavol Havasi: Experience, enthusiasm, energy.
Prista Magazine: What is your first priority, starting your job at Prista?
Pavol Havasi: To “touch” the brand and penetrate the new market. We need to establish a functional distribution network across the automotive and industry segments, so that we are able to deliver 500.000 litres per year in the next 3 years.
Prista Magazine: What is your motto for life?
Pavol Havasi: Always try to stay calm and patient.
Prista Magazine: Thank you Pavol, we wish you success!Inapoi